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Super Hi International (HDL): Exporting the Haidilao Service Machine

Published September 15, 202615 min read·TickerFile Research · SUPER HI INTERNATIONAL HOLDING LTD. (HDL)
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Super Hi International Holding Ltd. operates the Haidilao hot pot brand in every major market outside Greater China, and the investment case turns on whether restaurant-level economics rebuilt during the first half of 2026 can survive a corporate layer that spends again and a currency translation that distorts every reported profit line. The company is not a growth story in the store-count sense anymore. It is a margin-recovery story wearing a growth-story nameplate, and the recovery so far is real, mechanistic and measurable.

The most important development this year is the reversal at the restaurant level. Restaurant level operating margin reached 10.7 percent in the first half, more than a full turn above the year earlier level. Income from operation margin arrived at 5.0 percent. That compares with 3.0 percent for the comparable stretch of 2025, and the mechanism runs through the Dual Focus on Employees and Customers playbook: heavier staffing analysis, sharper shift management, piece-rate leverage and member-led traffic lifted the overall table turnover rate past four turns per day and pushed staff costs lower as a share of revenue.

The tension sits one layer above the dining room. Headquarters build-out, delivery scaling, condiment retail and the Pomegranate Plan incubation all cost real money before they earn it, with other expenses up 12.8 percent in the first half, and the half-year report pairs that spend with a net foreign exchange loss of 8.6 million on an unhedged book. North America adds a second flare, where same-store turnover slipped to 3.6 turns per day from 4.0 a year earlier even as overall metrics improved.

The near-term trigger is the second half print, where the restaurant level margin above ten percent needs to persist while the corporate layer absorbs a chief financial officer handover to the parent. Watching delivery and other revenue hold near one tenth of the mix, with turnover steady above four turns, separates the compounder case from the stall case.